Newman's Own Thin Crust Pizza Challenge
This on-line game for Newman's Own Thin Crust Pizza allows players to build their own virtual pizzas. In the first level, the player hand tosses pizza dough. In the next level, the player slices, dices, and tops their dough with ingredients. In the final level, they guide their pizzas toward the brick oven by balancing them on the pizza peel. The more pizza you make, the better you do.
Thin Crust Pizza Print Campaign
Illustration was also used in the Newman's Own Thin Crust Pizza print campaign to help it stand out amongst the industry's standard of food photography. This helped reinforce the brand's unique and creative voice.